Direct Marketing


Creative Concept

Principal Photography

Grade and Edit

Location Scout


At the 2018 Geneva Motor Show, Rolls-Royce showcased three very different Phantoms curated for specific patrons of the brand. The first of these three Phantoms is known as The Gentleman’s Tourer and harks back to the era of the grandest of Grand Tourers – the Phantom II Continental Saloons of the Thirties.

These Phantom II Continental Saloons were always four-door standard wheelbase cars driven by the owners themselves on long journeys across Europe or the United States with friends. This idea of a large four-door trans-continental Grand Touring car appealed to this customer, and he commissioned a standard wheelbase New Phantom in this spirit.