Our Role

Creative Concept

Agency Client

Principal Photography

Grade and Edit


Fierce in wet conditions. Intense durability in cold temperatures. Strong hold on rough surfaces. Three distinct layers combine to create this weather-resistant, ferociously strong tape.Yes, that’s right. Tape. We remember watching the Solvite team wallpaper a suit to a diving board and then hoist it off the side of a yacht into shark-infested waters. The guy in the suit was clearly a paid actor but none the less, the gauntlet for pushing adhesive market had been thrown down.

We talked about various insurance policy invalidating ideas with the good people at ShurTech but the idea of simply asking contractors what use they made of their tape won out. Shot on location in Pennsylvania with a medium sized crew and a Dodge Hellcat to keep the talent occupied, the results are two really impactful case studies.